Update Title Tags and Meta Descriptions

Another SEO consideration to keep in mind, McKnight said, is whether your website’s title tags and metadata up to date. “There are a few different parts of metadata, but the majority of people only have to worry about meta description and title tag,” he said.

Title tag refers to the 60 characters that search engine users see on the search engine results page (SERP). Keeping a title tag relevant to your brand and location, but shorter than 60 characters is optimal, McKnight said. The meta description is less likely to factor into search ranking, McKnight added, but it can improve click-through rates by signaling to users precisely what type of information they might find on the webpage.

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“Data shows that a quality meta description … can help click-through rate. On the flip side, for a business like a restaurant that wants people to call, having a phone number in the meta description is huge,” McKnight said. “Meta descriptions should always be 160 characters or less.”

The title tag and meta description can be edited in the administrator’s tools of the web hosting platform you use. For many small business owners, McKnight said, WordPress offers an easy to use SEO function.

How to Become An Entrepreneur

If you’re contemplating entrepreneurial activity, you should first identify which of the above motivators serve as your guiding force. Then, consider if you have the specific character traits and attributes that will enable you to thrive as an entrepreneur.

To help you determine if you’ve got what it takes, here’s what 25 company founders and business leaders told Business News Daily about what they think makes a truly successful entrepreneur.

“Entrepreneurship is at the core of the American dream. It’s about blazing new trails, about believing in yourself, your mission, and inspiring others to join you in the journey. What sets [entrepreeurs] apart is the will, courage and sometimes recklessness to actually do it.” – Derek Hutson, president and CEO of Datical

“Entrepreneurship is a pursuit of a solution, a single relentless focus on solving a problem or doing something drastically different from the way it is done today. [It’s] aiming to do something better than it’s ever been done before and constantly chasing improvement.” – Blake Hutchinson, CEO and small business expert at Flippa

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“Entrepreneurship is … the constant hunger for making things better and the idea that you are never satisfied with how things are.” – Debbie Roxarzade, founder and CEO of Rachel’s Kitchen

“At its core, [entrepreneurship] is a mindset – a way of thinking and acting. It is about imagining new ways to solve problems and create value. Fundamentally, entrepreneurship is about … the ability to recognize [and] methodically analyze [an] opportunity and, ultimately, to capture [its] value.” – Bruce Bachenheimer, clinical professor of management and executive director of the Entrepreneurship Lab at Pace University

“The most successful entrepreneurs are the ones who possess grit. Grit is made up of persistence, passion and resilience. It’s the passion to achieve long-term goals, the courage to try again in the face of rejection, and the will to do something better than it has been done before. The most successful entrepreneurs tend to be gritty ones … they do not give up until they exceed their goals. When the going gets tough and they get knocked down, gritty entrepreneurs bounce right back up and try again.” –Deborah Sweeney, CEO of MyCorporation

What is a CRM funnel?

Your business depends on customers and the relationships you build with them. It is important to understand how they relate with others as part of increasing awareness of your brand. These relationships depend on maintaining communications and connections with your customers. A customer relationship management (CRM) funnel can help you to develop and manage leads, add to your customer base, and grow your business.

A CRM funnel is a methodology (as well as software) for tracking and communicating with current and potential customers. It enables you to track sales history, conversations, promotions, and other elements of the customer relationship. It also makes it easier to identify potential customers and those who have no interest in your offerings.

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CRM funnels are similar to sales funnels, which are designed to attract and convert leads into customers. They enable your business to track and manage leads, as well as to determine steps along each stage of the funnel to move leads to the next stage. You can use a sales funnel to create a CRM funnel, which works within your CRM tool to automatically track the progress of your leads, and then nurture and engage leads along the path to becoming customers.

Key takeaway: A CRM funnel mirrors a sales funnel and serves to capture data on leads as they move closer to becoming paying customers.

What to Look for in a Payroll Service

Not all payroll providers offer the same level of service. Here are some specific things small businesses should look for from a payroll provider daftar judi slot: Features: Besides payroll processing and the handling of all tax obligations, you should consider whether the service offers multiple payment options, like direct deposit, paper checks and prepaid debit cards. You’ll also want to see if it offers multiple wage rates, garnishment payments, PTO management, workers’ compensation administration, unemployment insurance and detailed payroll reports.
Ease of use: The payroll service should not be too complex to understand. It should have an easy-to-use interface that allows you to run payroll and add employees into the system in a matter of minutes daftar slot online. Cost: Naturally, businesses want to find a service that they can afford. In addition to the cost, you need to determine if a contract is required. Many services operate on a month-to-month basis with no long-term contracts, while others require yearly commitments. It is also important to factor in whether you’ll pay by the month or pay period. Depending on how often you run payroll, the pricing structure you choose could have big cost implications.

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Reputation: Find a provider with a strong track record and good online reviews; you’ll feel more secure knowing the company has dealt with the payroll issues you may face.
Integrations: Whether the integrations are built in or can be created via open API, you want a payroll service that syncs with the programs you already use, like time and attendance systems and accounting software.
Support: Look for a payroll service that provides help when you need it. You should ask whether you will have a dedicated support representative to be your main point of contact.
Outages: Online payroll services are cloud-based, which puts businesses at the mercy of the payroll provider to keep the system up and running. Ask the provider whether the system has many outages and how often it is down for maintenance.
Employee self-service: Your payroll service should allow employees to log in on their own to view their digital pay stubs and year-end tax forms.
Added services: Some payroll providers offer various other services – human resources, benefits and retirement plan administration, etc. – that you can add to your plan.